Full-service email marketing for eCommerce
your email should be your best channel.
Strategy, copy, design direction, and Klaviyo, handled end to end for brands that take retention as seriously as acquisition.
Strategy, copy, design direction, and Klaviyo, handled end to end for brands that take retention as seriously as acquisition.
A campaign calendar built around your launches, seasons, and margins, not a template. Every send has a reason to exist.
Welcome, abandonment, post-purchase, winback. Designed, written, built, and tested in Klaviyo. Revenue that arrives while you sleep.
Emails that sound like your brand and look like your best product page. I write, art-direct, and manage design end to end.
The right message to the right slice of your list, with the list hygiene that keeps you out of spam and in the inbox.
Everything lives on a shared Miro board: every email, every result, every next step in one place. Full visibility, seamless collaboration, zero mystery.
A monthly review in plain language: what worked, what didn't, what we're doing next. No dashboards to decode.
Email does more than deliver discounts. Most brands I work with rarely discount at all, so every message has to earn its place: education, stories, product know-how, proof. Selected campaigns and flows below. Click any set to zoom.
A full review of your Klaviyo account: flows, campaigns, segmentation, deliverability, with a prioritized action plan.
A defined scope, done properly. Flow builds, migrations, template systems, or a full program setup.
Full-service, month to month. Strategy, campaigns, flows, and optimization, handled end to end.
"I've worked with a lot of freelancers, and Olena is the rare one you stop thinking of as a freelancer. She shows up to every meeting with a point of view: she'll flag when a subject line is trying too hard, pitch a campaign angle we hadn't considered, and push back when something's off. That's exactly what you want from someone you trust with the brand's voice. She's become an extension of our team, and I'd bring her onto the next project without a second thought."
"We've been working together for the past two years, and we couldn't be happier. She is extremely professional, highly involved, and always on top of everything, making sure nothing gets overlooked. Her reliability, responsiveness, and dedication make her a real pleasure to work with, and we truly appreciate having her as part of our extended team."
"Working with Olena has been an absolute game-changer for Dessa Brands' email marketing strategies. Her in-depth knowledge of Klaviyo and seamless communication with our teams has translated complex industry trends into actionable insights."
5+ years in email marketing. Top email agencies, full-service freelance, building courses and resources, and training agency teams. I've seen how this works from every side.
Outside the inbox I'm into wellness, biohacking, freediving, and testing things on myself first. I run email the same way: experiment, measure, keep what works. The best subject lines rarely come from a brainstorm. They come from paying attention to everyday moments, and I collect them everywhere I go.
If your brand makes people's lives better, I'm on board.
Tell me about your brand and where email stands today. You'll hear back within one business day.
hello@senditwell.com